ABOUT US


In the USA, there is a huge demand for professional sports. The NFL and the NBA is a multi-billion dollar industry. The star quality of an athlete drives each sport. As sports continue to grown on the American soil, there is a growing need for knowledgeable player/agent representatives to negotiate on the behalf of the player, find opportunities to leverage their respective popularity and build athletes as individual brands, instead of only being identify or associated with a particular team (i.e. Michael Jordan).

Smaller agencies are being bought out by larger firms. These acquisitions lead to a overwhelming need for a boutique agency to cater to the personal needs of these professional athletes.

540 Sports and Entertainment intends on capitalizing off this need by aggressively recruiting high profile amateur athletes who are considered as future prospects for professional basketball. We will also recruit free agents who professional contracts are up for renewals as well as high profile coaches. 540 Sports and Entertainment is a Sports and Entertainment Events Marketing and Management Company with a focus for the business will be to attract "up and coming" talent that has been targeted as "Pro Potential" for contract negotiations representation, marketing and public relations. We will leverage these relationships by securing representation contracts with the future stars with the intent to negotiate all future performance contracts, endorsement agreements, and any marketing partnerships for those athletes.

540 Sports and Entertainment is parented in Raleigh, North Carolina with eventual offices New York and Los Angeles. Athlete and entertainer representation is the company’s core focus, with future growth in event marketing by 2009. The business of sports and sports marketing in its broadest definition is a multi-billion dollar global industry propelled by enormous consumer demand. In the U.S., it is the 14th largest grossing industry sector. 540 Sports and Entertainment plans are to continue to grow the business of athlete and entertainer representation in the USA and become the premier management firm for client representation, contract negotiations, endorsement marketing and events.